Before we started this project, we held a number of sessions with a focus group. We found it important to truly listen to the people who would eventually be using the platform. We asked them about our design for the application, asked them about how they search for information on more ‘private’ subjects, if they speak with other people about it and if so, how. All these answers were combined into a word web in order to analyze the most important terms. These terms were the input for the application’s first prototype. The focus group participants also created moodboards with images, text, colors and their thoughts about the subject, which also proved to be very useful.
We used the information gleaned from the focus group to choose a tone of voice, design a look and feel and create campaign assets. We continuously held meetings with stakeholders including TNO, SOA Aids Netherlands and GGD Rotterdam. These groups provided us with their thoughts about the application and additional information ‘approved for use by the government’ such as information about STDs based on triage, how to prevent them, how to recognize symptoms of an STD and what to do if you have an STD.